CEO at thoughtrend, Inc
Implement our clients' high-level objectives for acquisition, retention, reactivation and profitability by identifying, designing, and launching advanced, integrated marketing strategies online. Query, run and track marketing campaigns, analyze web traffic, referrals, SEO, product purchases, create customer profiles, and develop sales growth initiatives.
The independent tool distributor can now leverage the same marketing know-how that $2B+ companies leverage.
Sales/Night Mgr, Twitter Expert at Crate & Barrel
2003 - 2011
Marketing Manager at Rutland Tool & Supply - An MSC Company
1996 - 2011
Implement the company's high-level growth objectives Remain hands on by tracking success of programs and submitting results to internal divisions and external vendors.
Improved customer retention rate by 30% through coordinated and segment based approach. This included coordinating product selection, strategic distribution of print pieces, email, website promotion, telemarketing and field sales efforts.
Increased customer acquisition by 10% through working with 4-person product management team selecting product appealing to prospective customers.
Improved efficiencies and decreased expenses by 50% through standardizing programs that gathered and maintained various firmographic and demographic information, such as Standard Industrial Classifications (SICs).
Improving sales of advertised items by 200% by introducing and executing e-mail marketing to the company.
Enabled campaign results tracking with key performance indicators (KPIs), including response and conversion rates, Return on Investment (ROI), Cost per Acquisition (CPA) and Profit per Piece (PPP), which previously wasnât reported.
Pursued new opportunities such as marketing to University Engineering Departments and precision manufacturers based on the analysis of recently acquired customers.
Developed a relationship with Google to host a virtual Rutland Tool catalog on the web, with search capabilities, previously unheard of and lacking in the general distribution industry.
Generated $14,000 in additional revenue and enabled product turnover annually for Rutland Tool by marketing (SLOB) slow moving, overstock and closeout items on eBay.
Database Analyst at Rutland Tool & Supply - An Airgas Company
1998 - 2000
Transformed a poorly maintained mailing database, resolving long-standing data-hygiene problems and instituted new procedures that better maintained over 1,000,000 records.
Decreased, from 3 weeks to 2 days, merge/purge activities from input to back-end select process including technical specifications, list processing, hygiene, segmentation and reporting.
Continuously met 1 week deadlines through the coordination of time-critical work and data flow between Rutland Tool, service bureaus and printers.
Supported up to 14 managers and staff through the distribution of ad-hoc sales reports.
Created a Marketing Database that synergized company information becoming instrumental in launching 18 48-page sales flyers, 52 weekly e-mail and fax campaigns annually.
Expanded the Marketing Database to maintain 108,000 SKUs enhancing the production capabilities of Rutlandâs 1,800+ page catalog and enhancing content for the web site.
Redesigned back cover of the Rutland Tool 48-page sales flyers to include fields for Customer Number, Mailing ID and Catalog Discount Code, improving catalog metrics, allowing for more efficient order entry and improved mail list maintenance. Achieved challenging FCC mandated compliance for fax marketers by correctly "opt-ing in" customers and adhering to customer preferences regarding fax communication methods.
Sales Consultant/Assistant at Classic Party Rentals
1995 - 1996
Managed 20 accounts for a $4 million company. Worked with other sales consultants on event planning, logistics and communications between client and events staff. Maintained strong working relationships with various clients including caterers, university and corporate events planners.